Vores hovedpointe er, at det ikke er nok, at "invitere læserne indenfor" på medierne. Medierne må forstå, at det er ligeså vigtigt, at journalisterne bevæger sig udenfor mediet, og opdager, at "deltagelsen" på nettet ikke er centreret om deres medie.
Loosely translated: "Our main point is that it is not enough to "invite the readers inside" the media. The media must understand that it is of equal importance that the journalists are moving outside the media and realize that the "participation" on-line is not centered around their own media. "
Dorte Toft wrote in one of the comments to the above-mentioned blog entry that the policy at Computerworld seems to be "finish your discussion here, or stay away".
Exactly! We need to develop better ways to not only speak ourselves, but listen to others. Develop a radar to the signals out there, in the huge wide blogosphere, and respond to them.
So, how do we do that? And how do we as blogging/videoblogging consultants help our clients to understand these basic new lessons? I don't have any definitive answers, but I think the answer lies somewhere between better tools and better examples.
I have now lived in Copenhagen for over 6 weeks, and during this period I have spent a lot of time trying to tune in to the discussions going on here. When I lived in Norway, I didn't really know what went on in the Danish blogosphere. I read the "usual suspects" like Trine-Maria, Thomas, e-klumme and a few others, but I didn't tune in to the corners; the depth. Blogbot and Overskrift are decent portals to get a glimpse of what happens, but still - the tools are lacking.
Examples. An example could be how a famous blogger checks his trackbacks and then leaves a comment on your blog. He joins YOUR conversation. Showing the thread connecting us in a very egalitarian way. An example could be how a journalist actually listens to what has already been written about a topic out there, fires up the radar, and digs deeper. Connecting the dots.
Networked dialogues, discussions. How do they happen? How do we have discussions over space and time? How can we improve our habits?
We at BlogSoft will soon launch our Danish aggregator, like we have bloggrevyen in Norway and nybloggat in Sweden. The aggregator will probably not be too innovative compared to Blogbot now, but we are working on new features that will kick-start the competition :)
What else do we need? What could we do to improve the network of dialogues? One aspect I have been thinking a lot about is 'the scandinavian blogosphere'. Will have to do some more thoughts on that...
Do you read techmeme / memeorandum? Do you think systems like this is part of what we need?
Oh, and btw, my computer broke down the other night, and I am waiting for it to get fixed/a replacement. I hate losing my data files!
Update: Peter van Dijck from mefeedia pointed me to this just now. It is a few years old, but very relevant.
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